Fusion’s Jorge Rivas: Journalists should identify their brand
I’m a firm believer in the power of visual communications to better inform readers and make stories more memorable. Infographics, videos and even 15-second Instagram videos can help readers not only have a better understanding of a story but also make it more memorable and hopefully also compel readers to share the story. But these new media tools should be used strategically and should be treated with as much attention to detail as the accompanying text story.
Journalists looking to freelance should identify their brand—decide what topics, issue areas and/or categories of stories they’d like to write regularly—and stay consistent across platforms and publications. Once writers build that identity both readers and editors alike will come to recognize them for those types of stories and seek them out.
Juggling multiple stories and delivering them on time is critical to getting freelance work but I would argue that writers remaining true to to their editorial voices is just as important.
Ethnic media is changing just like the interests of readers of color is evolving. Journalists interested in working on stories at the intersection of race, culture and politics should come to the “State of digital world in Spanish/Latino/Latinos in media” panel.